Cubbi was founded on the University of Saskatchewan campus in 2019 by Dawson Norrish, who wanted to re-invent the traditional fridge. As a young entrepreneur, Dawson noticed every workplace had a residential fridge but nothing designed for the office.
As the pandemic changed the design and re-working of traditional office spaces, it allowed Cubbi to re-design a fridge suited for any workplace. With the realization that it is the biggest piece of infrastructure that connects us to our diets.
With back-to-back meetings, shift work, food deserts, and inadequate access to healthy or affordable food options, the issues surrounding food at work kept rising.